Job
- Level
- Experienced
- Job Field
- BI, Data
- Employment Type
- Full Time
- Contract Type
- Permanent employment
- Salary
- from 3.500 € gross/month
- Location
- Vienna
- Working Model
- Hybrid, Onsite
Job Summary
In this role, you develop data-driven solutions for personalized customer communication, work on data integration, and ensure data quality for marketing campaigns.
Job Technologies
Your role in the team
- You combine Data Engineering with analytical thinking and feel at home in the world of Marketing Automation.
- You ensure that data becomes relevant customer communication.
- From data models and integrations to the centralized customer view, you lay the foundation for personalized customer journeys, automated campaigns, and data-driven decisions.
- In this role, you work closely with Marketing, CRM, and Engineering, ensuring a reliable data foundation and continuously developing it.
- You actively contribute to identifying areas for improvement or untapped potential and collaboratively develop sustainable solutions with the team.
- Further develop the data foundation for marketing automation.
- You build scalable data models and a central 360° customer view from CRM, usage, and contract data, and further develop them.
- You ensure that personalized and automated customer communication is based on the right customer and behavioral data.
- You translate requirements from marketing and lifecycle into data-driven automation logic, such as triggers, segments, and customer journeys.
- Further develop data platforms and integrations.
- You build, operate, and optimize data integrations and interfaces for the marketing automation platform.
- You consolidate CRM, behavioral, and product usage data and ensure consistency across all systems.
- You monitor data flows, ensure their quality, and resolve errors before they become visible in campaigns.
- Enable analytics and data-driven decision-making.
- You establish the analytical foundations for segmentation, personalization, churn prediction, and customer lifecycle models.
- You develop the KPI, reporting, and ROI frameworks that we use to measure and improve marketing performance.
- The marketing team defines the key figures themselves; you ensure that they are robust.
- Drive tracking and success measurement forward.
- You design tracking and tagging concepts for digital channels and further develop them.
- You ensure the quality of tracking as a basis for automation, analysis, and reporting.
- Ensure data quality and compliance.
- You ensure high data quality and compliance with data protection, governance, and regulatory requirements.
- You define and implement standards for data cleansing, retention, deletion, and consent management.
- The central customer view exists and is actually used by marketing for segmentation and automation.
- The integrations are running stably; issues are detected through monitoring and not due to a failed campaign.
- Data quality and consent logic are documented and verified, ensuring that campaigns run in compliance with regulations in every market.
- Marketing can implement new lifecycle use cases without having to rebuild the data foundation each time.
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Our expectations of you
Qualifications
- You have worked in the field of marketing automation and data-driven customer lifecycle management.
- You have a solid understanding of data modeling, ETL and ELT processes, and data quality management.
- You think analytically and translate business requirements into scalable data solutions.
- You are familiar with GDPR, Consent Management, and Data Governance.
- You enjoy working in interdisciplinary teams with marketing, CRM, product management, and engineering.
- Excellent German (C1/C2) and good English skills.
Experience
- You bring several years of experience in Data Engineering, ideally complemented by knowledge in Data Science, Advanced Analytics, or Marketing Analytics.
- You have experience with CRM systems, marketing automation platforms, and complex system integrations.
- Experience with HubSpot is a significant advantage, especially in CRM data models, Custom Objects, Workflows, segmentation, and data synchronization.
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What we offer
- A motivated team: In this role, you will be part of the group.one Marketing DACH team.
- You work in a connected environment with highly qualified colleagues in Vienna and Germany, who collaborate across locations and teams.
- Responsibility & Development: You take on a key role at the intersection of data, technology, and marketing.
- With your work, you lay the foundation for customer journeys, marketing automation, and customer retention, actively shaping their further development.
- This is complemented by a variety of personal and professional development opportunities.
- Salary: For this position, a gross monthly salary starting from EUR 3,500 is envisaged, depending on qualifications and professional experience!
- Depending on professional background and expertise, there is a willingness to overpay.
- Working hours: 38.5 hours/week (Monday - Friday)
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Benefits
Work-Life-Integration
- 🚌Excellent Traffic Connections
- 🕺No Dresscode
- ⏰Flexible Working Hours
- 🏠Home Office
- 🅿️Employee Parking Space
Food & Drink
Health, Fitness & Fun
Higher Take-Home Pay
Topics You Will Work On
Job Locations
About Your Employer
HEROLD Business Data GmbH
Mödling
HEROLD is the specialist for online media and marketing services. Our online portals and apps provide relevant information in modern formats that consumers need to make a decision about a local service provider.
Description
- Company Type
- Established Company
- Working Model
- Full Remote, Hybrid, Onsite
- Industry
- Advertising, Marketing, PR, Media, Publishing
Employer reviews
by devworkplaces.com
Total
(1 Review)3.3
Culture
0.0Career Growth
3.0Workingconditions
4.0Engineering
3.0
Marketing Data Engineer
- Salary
- from 3.500 € gross/monthEstimated net salary based on the gross salary in the job ad.from 2.461 € net/month
- Location
- Vienna
- Working Model
- Hybrid, Onsite
- Diversity
- Open for all genders
