Job
- Level
- Lead
- Job Field
- Project, Product
- Employment Type
- Full Time
- Contract Type
- Permanent employment
- Salary
- from 4.485 € Gross/Month
- Location
- Vienna, Munich
- Working Model
- Hybrid, Onsite
Job Summary
In this key role, you will develop the digital marketing strategy and lead customer acquisition campaigns through all funnel stages, optimize SEO and budget management, while mentoring a small team for optimal results.
Job Technologies
Your role in the team
- As Head of Digital Marketing, you will take the lead in scaling Prewave’s digital customer acquisition engine across the entire funnel - from awareness to conversion.
- You will define and execute our performance marketing strategy, drive website and SEO initiatives, and build a robust experimentation and analytics framework.
- Own and develop Prewave’s digital marketing strategy across paid media (search, social, display, retargeting), SEO, and website optimization.
- Design and execute scalable, growth-driven campaigns to generate B2B leads and meet pipeline, and MQL/SQL targets.
- Define and manage the digital marketing budget, ensuring strong cost-efficiency, CAC, LTV, and overall ROI.
- Build and lead a structured experimentation roadmap (e.g., A/B testing, creative testing, landing page CRO).
- Collaborate with Product Marketing, Content, Sales, and Operations to align campaigns with messaging, personas, funnel stages, and backend processes.
- Define KPIs and reporting structures, establish dashboards, implement marketing attribution models, and ensure scalable marketing operations processes and tooling.
- Drive SEO, organic traffic strategy, and website performance in collaboration with product and content teams.
- Manage and develop external agencies or freelancers where needed (SEM, creatives, CRO).
- Mentor a small but high-performing team while contributing hands-on as needed.
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Our expectations of you
Qualifications
- Proven track record of leading and developing high-performing marketing teams.
- Deep understanding of full-funnel marketing, attribution models, conversion metrics, CAC, LTV, and ROI reporting.
- Proficient in marketing tools like HubSpot, Google Analytics, and other relevant MarTech solutions.
- A track record of measurable pipeline contribution through scalable growth initiatives.
- Strong analytical mindset with a passion for testing, optimisation, and constant iteration.
- Exceptional collaboration and stakeholder management skills with the ability to align cross-functional teams.
- Fluent in both English and German.
- Valid work permit for Austria/Germany.
Experience
- 8+ years in B2B digital/performance marketing, ideally in SaaS or tech scale-ups.
- Strong experience managing budgets across Google Ads, LinkedIn, Meta, programmatic, and remarketing platforms.
- Experience with marketing in complex or technical B2B environments is a strong plus.
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Benefits
Work-Life-Integration
Health, Fitness & Fun
More net
Job Locations
Location Vienna
Favoritenstrasse 116
1100 Wien
Austria
Location Munich
Bayern
Germany
Topics that you deal with on the job
This is your employer
Prewave
Wien
At Prewave, we are building a global supply chain intelligence platform that uses AI to analyze social and news media in over 50 languages. Our technology can detect and predict risks to disruptions or sustainability, so that companies can make more transparent, resilient and sustainable supply chains for the future.
Description
- Company Size
- 1-49 Employees
- Founding year
- 2017
- Language
- German, English
- Company Type
- Startup
- Working Model
- Full Remote, Hybrid, Onsite
- Industry
- Internet, IT, Telecommunication, Science, Research
Head of Digital Marketing
- Salary
- from 4.485 € Gross/Month
- Location
- Vienna, Munich
- Working Model
- Hybrid, Onsite
