Developer recruiting: Developers as authentic brand ambassadors!

What current employees say about their company is essentially what defines your employer brand!

Candidates will research your company before and during the application process. But what will you find? Are there comments on job or rating portals? Are there videos of your employees talking about what it's like to work in your company or in your development department?

All information, which is accessible both online and via Word-Of-Mouth, contributes to the opinion of potential developers. You can influence and actively shape your employer brand.

This sometimes depends on your ability to answer the following questions:

• What is it like to work in your company or your dev department?
• What is special about working here?
• What do your developers find interesting about their daily work?
• Can you give candidates a holistic insight into your company or development team?

Companies like Apple, Runtastic or Amazon seem like great companies for developers to work for. One reason for this is certainly the products that people like to use. However, not every employer has the advantage of producing cool and, above all, products that every developer may also know. If your business isn't particularly favored in this way, consider ways to engage your employees as a resource.

"We have an interesting product" or "we have a great culture" or "we have a good work-life balance" are brand promises that many employers have in common. The answers are always very similar when employers are asked what is good about their company.

The only thing truly unique about your company is your people. So if you want to amplify their voices online, you have something with your employees that potential applicants can really hold on to. It makes it clear that "people want to work with people they like". If you have employees or developers who you know are top candidates, bring them to the front of the curtain to give your company an authentic employer brand.

Position yourself on "devjobs" as an attractive employer to inspire suitable developers.