Job
- Level
- Lead
- Job Field
- Scrum, Product
- Employment Type
- Full Time
- Contract Type
- Permanent employment
- Location
- Balgach
- Working Model
- Hybrid, Onsite
Job Summary
In this role, you will lead a team of product marketing managers, develop go-to-market strategies, support sales with relevant materials, and analyze marketing KPIs for continuous performance improvement.
Your role in the team
- Lead, coach, and inspire a team of Product Marketing Managers; provide clear direction, foster collaboration, and encourage professional growth.
- Shape and execute go-to-market strategies for products and portfolios in close collaboration with product management, sales, and demand generation.
- Develop clear and differentiated product positioning and messaging that resonate with customers and align with business goals.
- Actively contribute to marketing deliverables and campaigns – from launch planning to content creation and sales enablement.
- Align marketing priorities with strategic objectives across divisions and global teams to ensure consistent impact.
- Support sales with enablement tools, insights, and materials that help drive customer engagement and conversion.
- Measure success using defined KPIs, analyse results, and continuously improve marketing performance based on data.
- Manage the team’s annual marketing budget and ensure resources are allocated effectively.
- Stay close to the market, customers, and technology trends to guide positioning and messaging.
- Be present in Heerbrugg three to four days per week to lead and empower your team on site.
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Our expectations of you
Qualifications
- Starkes Verständnis für Go-to-Market-Strategien, Produktpositionierung und kundenorientierte Messaging.
- Hands-on mindset – you enjoy execution as much as strategy.
- Ability to manage multiple projects and priorities in a fast-paced environment.
- Strong analytical and problem-solving skills with a data-driven mindset.
- Excellent communication skills with the ability to simplify complex technology.
- Fluent English; German proficiency is an advantage.
- Willingness to work on-site in Heerbrugg 3–4 days per week to stay close to your team and the business.
Experience
- At least 5 years in product marketing within a B2B technology environment.
- 3+ years of experience in a leadership or team lead position.
- Proven experience supporting and enabling B2B sales teams.
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Benefits
Work-Life-Integration
- 🕺No Dresscode
- 🧳Relocation Support
- 🅿️Employee Parking Space
- 🙅♂️No All-In Contracts
- 🏝Extra Holidays
- 🏠Home Office
- 🚌Excellent Traffic Connections
- ⏰Flexible Working Hours
Food & Drink
More net
Job Locations
Topics that you deal with on the job
This is your employer
Leica Geosystems, part of Hexagon
Graz, Zürich, Heerbrugg, Dornbirn, Wien
Leica Geosystems combines accurate measurement, positioning, and mapping technologies with industry-tailored workflows to help geodata-dependent industries capture, visualise, and analyse the physical world, turning data into actionable insights for better decision-making and improved efficiency. We are part of Hexagon, a global leader in measurement technologies with about 24,800 employees in 50 countries. Hexagon’s technologies provide the confidence vital industries rely on to build, navigate, and innovate. Yet measurement is only the beginning. Together, we bridge the physical and digital worlds to make cities and industries safer, smarter, and more sustainable. We bring that same mindset to how we work, offering a flexible annual working model based on a 40-hour week, giving you the freedom to organise your time effectively. Our hybrid working approach allows you to work where you are most productive.
Description
- Company Size
- 250+ Employees
- Founding year
- 1921
- Language
- German, English
- Company Type
- Established Company
- Working Model
- Full Remote, Hybrid, Onsite
- Industry
- Industry, Production, Electronics, Automatization
Dev Reviews
by devworkplaces.com
Total
(4 Reviews)Engineering
4.1Workingconditions
4.8Career Growth
4.7Culture
4.7
Product Marketing Team Lead
- Location
- Balgach
- Working Model
- Hybrid, Onsite
- Diversity
- Open for all genders
- Easy Apply
- Easy Apply
