5 Things You Didn't Know about Networking

For some reason, many people don't like to hear it, but networking is one of the most effective ways to advance your career, as long as you do it right. At first glance, networking seems simple: meet people and build relationships with them. However, if you're haphazardly pursuing people, it can do more harm than good. Here are some tips to help you avoid stumbling blocks.

It's a give and take

You can't just tap some random strangers on the shoulder and expect them to do you a favor. So don't just ask them for help. Offer something yourself by sharing job leads or news and introducing people to each other.

Courtesy and consideration are also important. For example, send congratulations for others' successes and thank-you notes when someone writes you a recommendation. Of course, if you spend time supporting others, you'll be more likely to get the same support back should you need it.

Actually, it's not such a far-fetched idea. People like to be there, they like to be acknowledged, and they like to remember the little niceties.

It's all habit

If you stick with it, building relationships isn't difficult at all. For some, such things are in their DNA. They are the first to sign up for conferences or invite people to lunch, for example. Most importantly, such people don't wait until they're unemployed to network. They build this networking into their everyday activities.

If you're not a networker by nature, keep at it until it becomes a habit. Set some realistic goals first and then incorporate them into your daily routine by adding them to your task list or calendar. A possible goal might be to make two new contacts each week or share a job lead with someone, go to lunch with a new contact, or attend a meetup or event each month (post Corona). But don't go overboard. Just see that you gradually find your appropriate level of networking.

You don't have to be an extrovert

You don't always have to be in the spotlight everywhere to have an active network. Pick those formats and venues where you feel most comfortable, then get the ball rolling by building a small circle of contacts first. If you feel uncomfortable at meetups alone, go together with a friend or colleague. By introducing yourself in groups to each other, you can also break the ice faster.

Something else to try is the buddy system. Pair up with a colleague with similar networking goals, that way you can support each other. Another option is to become a "disciple" of a well-connected veteran. This way, you not only get first-hand networking experience, but primarily contacts.

It takes time

You can't build meaningful relationships in front of a computer screen. No one is going to risk their reputation by vouching for someone they barely know. Although social media can be used to quickly make contacts and exchange status updates, it takes time to get to know each other and develop trust.

It doesn't take high-level contacts

Sure - it's always good to have a few CIOs in your network. But the guy in the office next door, a vendor, or even your neighbor is easier to reach and thus could become a much more valuable contact. After all, since the goal is to build a mutually beneficial relationship, such contacts offer the best cost-benefit ratio. What you ask and what you can offer should always be in balance.