Job
- Level
- Experienced
- Job Field
- Employment Type
- Full Time
- Contract Type
- Permanent employment
- Location
- Vienna
- Working Model
- Onsite
Job Summary
In this role, you will optimize eCommerce platforms like Shopify and Kentico through targeted CRO initiatives, A/B testing, and improving user journeys to enhance conversion rates and average order value.
Job Technologies
Your role in the team
- Act as the go-to specialist for our eCommerce platforms and tools (e.g., Shopify, Kentico, A/B Tasty) and DTC processes.
- Drive continuous optimization of key metrics including conversion rate, add-to-cart rate, and average order value.
- Collaborate on and implement features such as cross-selling, upselling modules, and interactive tools to enhance the shopping experience.
- Plan, execute, and evaluate A/B and multivariate tests -- from hypothesis creation to performance analysis -- using tools like A/B Tasty.
- Translate data-driven insights into actionable CRO roadmaps, prioritizing high-impact opportunities.
- Identify and resolve friction points in the user journey to improve usability and reduce drop-offs.
- Work closely with UX, Marketing, and Development teams to design and launch conversion-focused features.
- Enhance the checkout experience by testing and integrating new payment methods, delivery options, and usability improvements.
- Leverage GA4 and other measurement tools to validate impact and guide next optimization steps.
- Document and share testing outcomes and learnings with the global team to scale best practices across markets.
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Our expectations of you
Qualifications
- Proven ability to plan, execute, and evaluate optimization initiatives -- from data analysis and hypothesis creation to implementation and scaling.
- Proficient in web analytics, particularly GA4, to understand user behavior, validate results, and identify new opportunities.
- Data-driven mindset with a passion for continuous experimentation, usability improvements, and measurable growth.
Experience
- 3-5 years of experience in eCommerce, with a strong track record in Conversion Rate Optimization (CRO) across the full funnel.
- Hands-on experience with eCommerce platforms (e.g., Shopify, Kentico) and optimization tools (e.g., A/B Tasty, Google Optimize, VWO).
- Strong collaborator, experienced in working with cross-functional and global teams (UX, Marketing, Development) in both English and German.
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Benefits
Work-Life-Integration
Food & Drink
Health, Fitness & Fun
Job Locations
Location Vienna
Austria
Topics that you deal with on the job
This is your employer
Woom GmbH
Klosterneuburg
At woom, we believe in the power of bicycles to change lives. That's why we created a pedal-powered platform that is not only fun and easy to use for kids, but helps teach them about the world around them. Our team loves bikes and enjoys sharing that passion with children everywhere.
Description
- Language
- English
- Company Type
- Established Company
- Working Model
- Full Remote, Hybrid, Onsite
- Industry
- Handcraft, Trade, Trade
eCommerce Specialist & Conversion Manager
- Location
- Vienna
- Working Model
- Onsite
