Job
- Level
- Senior
- Job Field
- Product
- Employment Type
- Full Time
- Contract Type
- Permanent employment
- Salary
- from 3.954 € Gross/Month
- Location
- Gemeinde Wiener Neudorf
- Working Model
- Onsite
Job Summary
In this role, you will develop targeted product positioning and messaging, create go-to-market strategies for international markets, and support sales teams with high-quality materials and training.
Your role in the team
- Positioning & Messaging: Develop deep buyer personas in close collaboration with Product Management and Sales, grounding every positioning decision in real customer and market insight.
- Build audience-specific product positioning and messaging frameworks for AVILOO’s core offerings – FLASH Test, PREMIUM Test, and AVILOO Battery Warranty – ensuring each message resonates with its intended audience, whether that’s a leasing company, a vehicle dealer, or a private EV owner.
- Go-To-Market Playbooks: Plan, coordinate, and drive product and feature launches from brief to execution – aligning timelines, stakeholders, and messaging across marketing, sales, and product.
- Develop full GTM playbooks for new market entries (UK, Nordics, US, APAC), translating central strategy into locally relevant launch plans.
- Work hand-in-hand with Sales to ensure every launch is backed by the enablement, content, and training the team needs to succeed from day one.
- Sales Enablement: Create and continuously maintain a high-quality library of sales materials – including pitch decks, one-pagers, battle cards, and demo guides – tailored to different buyer personas and sales stages.
- Schule das Vertriebsteam zu Produktupdates, neuer Positionierung und Wettbewerbsentwicklungen, um sicherzustellen, dass die Vertreter stets mit der aktuellsten und überzeugendsten Geschichte auf den Markt gehen.
- Provide dedicated support to international sales teams, adapting and localizing materials to fit specific market contexts and customer needs.
- Market & Competitive Intelligence: Drive AVILOO’s competitive positioning: build and maintain a structured view of the competitive landscape, develop targeted battle cards, and run regular win/loss analysis in partnership with Sales.
- Translate findings into actionable recommendations for product, sales, and leadership.
- Voice of the Customer: Build and run a systematic Voice-of-Customer program – gathering feedback from customers, prospects, and sales teams and synthesizing insights that inform both positioning and the product roadmap.
- Ensure the customer’s perspective is always represented in product and marketing decisions.
- Cross-functional Collaboration: Work closely with Corporate Marketing on product-related content (video testimonials, explainers, white papers) and with the Growth team on landing pages, paid campaigns, and conversion-focused copy.
- Align with Product Management on roadmap communications and internal product updates.
- Creative freedom in a company that is set to increase its revenue a hundredfold in the coming years.
- A workplace with a true start-up mentality, flat hierarchies, and fast decision-making.
- Use of cutting-edge tools and artificial intelligence for optimization.
This text has been machine translated. Show original
Our expectations of you
Education
- BA/MA degree in marketing, business, communications, or a related field, or equivalent professional experience.
Qualifications
- A demonstrated ability to develop product positioning and messaging that resonates with both technical and commercial audiences.
- Strong sales enablement skills – you know how to translate product complexity into tools and narratives that make sales teams more effective.
- Comfortable working closely with sales teams and commercial stakeholders, with a genuine understanding of what helps reps win.
- Excellent written and verbal communication skills; you can write a crisp one-pager and a compelling pitch deck with equal confidence.
- Excellent English skills; German or other European languages are a strong advantage.
- Genuine enthusiasm for electric mobility, sustainability, and the future of transportation.
- Strong communication and presence, and a solution-oriented mindset.
- Interest in exploring new topics.
- Passion for using AI – you leverage technology to work faster, more accurately, and more efficiently.
- Unabhängiger, präziser und pragmatischer Arbeitsstil.
- Team player who rolls up their sleeves when the situation calls for it.
- A desire to work alongside colleagues in an office rather than alone at home.
Experience
- At least 4–6 years of experience in product marketing, ideally in a B2B SaaS, tech, or automotive adjacent environment.
- Proven experience building GTM playbooks and driving successful product launches into existing and new markets.
- Hands-on experience with competitive intelligence and market research; you know how to turn data into decisions.
- Experience with multi-market or international GTM strategies is a distinct advantage.
This text has been machine translated. Show original
What we offer
- The minimum salary for this position is € 3,954 gross/month in accordance with the Austrian IT Collective Agreement (full-time, 38.5h/week).
- Actual compensation is based on qualifications and experience and exceeds the collective agreement minimum.
This text has been machine translated. Show original
Benefits
Work-Life-Integration
Topics that you deal with on the job
Job Locations
This is your employer
AVILOO GmbH
Mödling
The company has developed an independent diagnostic procedure for batteries in electric cars, which will be available soon. AVILOO is a startup located near Vienna, Austria. Wolfgang Berger and Nikolaus Mayerhofer founded AVILOO with the goal of bringing an independent battery diagnosis to market for electric cars.
Description
- Company Type
- Established Company
- Working Model
- Full Remote, Hybrid, Onsite
- Industry
- Electronics, Automatization
Senior Product Marketing Manager
- Salary
- from 3.954 € Gross/MonthNet salary converted from the gross salary in the job ad.from 2.702 € net/Month
- Location
- Gemeinde Wiener Neudorf
- Working Model
- Onsite
- Diversity
- Open for all genders
