Job
- Level
- Experienced
- Job Field
- Employment Type
- Full Time
- Contract Type
- Permanent employment
- Salary
- from 3.500 € Gross/Month
- Location
- Vienna
- Working Model
- Hybrid, Onsite
Job Summary
In this role, you will develop and optimize CRM strategies for customer engagement, manage personalized campaigns, and analyze customer data for performance measurement and brand communication.
Your role in the team
- For customer activation and retention, you develop and optimize CRM strategies and implement them professionally yourself.
- You manage personalized CRM campaigns (email, push, in-app, SMS).
- You develop new customer campaigns for various marketing channels and implement them successfully.
- You analyze customer segments, customer journeys, and lifetime value, and are naturally also responsible for success measurement and the corresponding reporting.
- In this role, you will have an important coordination and interface function to ensure consistent brand communication.
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Our expectations of you
Education
- Completed education in the field of Marketing, Communication, Business, or similar.
Qualifications
- Knowledge of CRM tools (e.g., Salesforce Marketing Cloud).
- Excellent communication and presentation skills in German and English.
- Team player with creative, innovative solutions and organizational talent.
Experience
- Several years of professional experience in the CRM field - ideally in the gaming / iGaming / sports betting industry.
- Experience in creating & analyzing campaign reports.
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Benefits
Work-Life-Integration
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Job Locations
Topics that you deal with on the job
This is your employer
Merkur Gaming G.M.B.H.
Wien
Merkur Gaming Austria has been part of the Gauselmann group since 2007. This well-established German company has been providing innovative and successful gaming entertainment worldwide for over fifty years, and now we are proud to be a part of it. We work together with other companies in the group to create content that casinos around the world find fascinating and engaging - from concept to finished product. Our commitment to quality ensures that players will enjoy an outstanding experience every time they visit our casinos or log on to our websites.
Description
- Company Type
- Established Company
- Working Model
- Hybrid, Onsite
- Industry
- Sports, Leisure, Internet, IT, Telecommunication
CRM Manager
- Salary
- from 3.500 € Gross/Month
- Location
- Vienna
- Working Model
- Hybrid, Onsite
- Diversity
- Open for all genders
