What is Recruitment 3.0?
Recruitment 3.0 is a mix of strategic employer branding and inbound recruiting aimed at capturing the attention of passive applicants.
It combines aspects of traditional recruiting with modern digital and content marketing methods to engage with candidates in an organic and meaningful way. It allows recruiters to bypass traditional recruitment platforms and professional networks and target their message directly to candidates.
Plainly said, Recruitment 3.0 reflects the three core challenges of modern recruiting:
The best candidates will always be employed, regardless of economic conditions - whether the unemployment rate is 4% or 40%, the best people will always have jobs. Once a job seeker BECOMES a passive candidate, recruitment challenges increase exponentially.
The preferred candidates aren't looking to traditional job boards for their next opportunity - Traditional job boards are losing their appeal to top talent, especially those with tech backgrounds. Less than 14% of software engineers say they use a job board to find their current job.
Candidates are doing more research than ever before applying - If you're lucky enough to catch the attention of a top candidate, you should hope your online presence tells a good story. Modern applicants use an average of 16 research tools when looking for a job, so you no longer have to hide your dirty laundry.
With few top candidates seeking new career opportunities and even fewer turning to traditional job boards, recruiters must use new platforms and techniques to meet their commitments.
