Keeping the corporate culture alive at Remote Work & Hiring
With the transition to remote work, corporate culture is an intangible but critical element of an organization that may be unintentionally lost and need to be reconfigured - especially if the team has worked together in person before. From an HR perspective, the core of corporate culture is that teams should be able to adapt and feel supported during a major change in their work style. The main concern of candidates in telephone interviews is that they do not receive any real knowledge of corporate culture. For both remote work and remote hiring of employees, it is essential for employee engagement and candidate engagement to allow employees an authentic and real experience of corporate culture.
Lost in translation
There are several factors businesses should consider when making the transition from on-site to remote work, so as not to miss anything important—particularly if they're already used to having a workforce that's geographically dispersed (in addition to maintaining a central office). For companies that have already set up systems for managing a distributed team of remote workers, translating those work dynamics company-wide might not be as complicated. But human resources professionals still need to pay attention to how teams are collaborating and being supported, and how connected they feel to each other and the organization while working in different places.
An office space is a living, breathing organism that is more than just a room for collaboration - it is a space that embodies the company's brand and is usually inhabited by the people who drive the vibrant culture forward.
Active employer branding
Creating and promoting a positive working culture is crucial for employer branding, attracting candidates to work for the company, as well as for retention and productivity.
Scaling culture
Being culture-conscious during growth periods can also help companies stay true to their roots as they scale. Maintaining the traditions from early phases reminds the team of its humble beginnings and the fruits that resulted. In a way, this is a tribute to the hard work that was needed to get to where they are today.
Build community
For those who engage with the company, it is crucial to obtain a feel for the wealthy and lively culture. If candidates are presently unable to interact physically, other avenues must be established. Examples include virtual tours of the work setting or pictures and videos of adventures the staff has had together – this allows for presenting an inviting team that is waiting with open arms to reach out to potential employees.
