Job
- Level
- Lead
- Job Field
- BI, Data
- Employment Type
- Full Time
- Contract Type
- Permanent employment
- Salary
- from 5.612 € Gross/Month
- Location
- Salzburg
- Working Model
- Onsite
Job Summary
In this role, you will develop a comprehensive data strategy, integrate data analytics teams, and drive data-driven optimizations of business processes across all media formats.
Your role in the team
- You act as a central sparring partner in the transformation into a data-driven and process-oriented media company.
- You directly report to the Head of Operations and are responsible for the comprehensive data strategy across all business units, including the development and implementation of Servus Media process optimizations.
- You bring together the teams for Market Research, Digital Data Analytics, and Business Insights, and develop an AI strategy and use case development.
- In this role, you will establish a scalable, efficient data ecosystem, deliver decision-relevant insights across all platforms (Digital, TV, Print), and support content, product, and commercial teams in data-driven growth.
- You develop and implement a comprehensive data strategy for all channels and business units, thereby laying the foundation for a 360° audience understanding (reach, behavior, engagement, loyalty).
- You design and establish a future-proof first-party data strategy that consolidates proprietary data sources and makes them usable for marketing, sales, and format decisions.
- Furthermore, you are responsible for harmonizing tracking and measurement concepts across all touchpoints and platforms to ensure a unified, consistent, and reliable data foundation.
- Furthermore, you establish structures, processes, and policies for effective data governance - including role models, responsibilities, quality standards, and compliance requirements.
- In this role, you will unify the areas of Market Research, Digital Analytics, and Business Insights into an integrated Insights organization and work with your team to develop a comprehensive 360° audience understanding.
- In this role, you are responsible for building scalable self-service BI landscapes that enable business units to access relevant data and analyses independently and efficiently.
- In addition, you establish a modern culture of experimentation within the company, where hypotheses are systematically tested, decisions are made based on data, and learnings are continuously integrated into the development of products, content, and business models.
- You systematically identify and prioritize automation potentials across all business areas and derive concrete initiatives from them.
- You oversee the implementation of automation projects from conception to rollout and ensure that business requirements and technical solutions align optimally.
- In addition, you will establish an internal Center of Excellence for process digitalization, which will serve as a central point of contact, consolidate best practices, and support the business units in the implementation and scaling of digital processes.
- You develop an integrated, cross-platform data strategy for linear TV, streaming, print, and online, thereby laying the foundation for a unified, cross-channel understanding of our users.
- You are building a future-proof first-party strategy, including consent management and CRM integration.
- Additionally, you harmonize all tracking and measurement concepts across all touchpoints to create a consistent and comparable data basis for analysis, reporting, and optimization of the entire end-to-end process.
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Our expectations of you
Qualifications
- Excellent German and English skills (spoken and written)
- Solid knowledge in Web/App Analytics, Audience Measurement, Data Modelling, and Experimentation.
- Experience in BI tools, cloud data platforms, data pipelines, as well as data protection/compliance.
- Strong ownership mentality, simultaneously strategically robust as well as hands-on.
- Excellent communication skills and a high ability to collaborate.
- Analytical excellence, structured working style, high implementation strength.
- Empathy and leadership skills through coaching.
- Curiosity, innovative strength, and a strong desire for continuous learning.
- Travel readiness: 0-10%
Experience
- At least 8-12 years of experience in process management with a deep understanding of data and insights, ideally in the media, digital, or tech environment.
- Proven leadership experience and expertise in building scalable structures.
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What we offer
- For legal reasons, we are obliged to point out that the collective agreement minimum salary for this position is EUR 5,612 gross per month.
- Our attractive salary packages, however, are aligned with current market salaries and therefore significantly exceed the specified minimum salary.
- As an employer, we value diversity and support individuals in unlocking their potentials and strengths, realizing their ideas, and seizing opportunities.
- Passionately, we believe that diversity among colleagues is a central element of our success.
- We welcome applications from all individuals equally, regardless of age, skin color, religion, gender, sexual orientation, or background.
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Topics that you deal with on the job
Job Locations
This is your employer
Servus Media
Servus Media brings together various media offerings from Red Bull Media House under one brand. The company provides top-quality content and pursues a comprehensive content strategy that integrates television, streaming, magazines, and digital formats.
Description
- Company Type
- Established Company
- Working Model
- Onsite
- Industry
- Media, Publishing
Head of Data, AI & Insights
- Salary
- from 5.612 € Gross/Month
- Location
- Salzburg
- Working Model
- Onsite
- Diversity
- Open for all genders
