Job
- Level
- Lead
- Job Field
- BI, Data
- Employment Type
- Full Time
- Contract Type
- Permanent employment
- Salary
- from 5.612 € Gross/Month
- Location
- Fuschl am See
- Working Model
- Onsite
Job Summary
In this role, you will be responsible for developing and implementing a comprehensive data strategy, including process optimization, AI integration, and harmonizing data tracking across all platforms.
Your role in the team
- As Head of Data, AI & Insights, you will build the foundation on which Servus Media will make data-driven and AI-supported decisions, produce, and grow in the coming years.
- You act as a central sparring partner in the transformation into a data-driven and process-oriented media company.
- You directly report to the Head of Operations and are responsible for the comprehensive data strategy across all business units, including the development and implementation of Servus Media process optimizations.
- You bring together the teams for Market Research, Digital Data Analytics, and Business Insights, and develop an AI strategy and use case development.
- In this role, you will establish a scalable, efficient data ecosystem, deliver decision-relevant insights across all platforms (Digital, TV, Print), and support content, product, and commercial teams in data-driven growth.
- You develop and implement a comprehensive data strategy for all channels and business units, thereby laying the foundation for a 360° audience understanding (reach, behavior, engagement, loyalty).
- You design and establish a future-proof first-party data strategy that consolidates proprietary data sources and makes them usable for marketing, sales, and format decisions.
- You are responsible for harmonizing tracking and measurement concepts across all touchpoints and platforms to ensure a unified, consistent, and reliable data foundation.
- You establish structures, processes, and policies for effective Data Governance – including role models, responsibilities, quality standards, and compliance requirements.
- You consolidate the areas of Market Research, Digital Analytics, and Business Insights into an integrated Insights organization and, together with your team, develop a comprehensive 360° audience understanding.
- You are responsible for building scalable self-service BI landscapes that enable business units to access relevant data and analyses independently and efficiently.
- You establish a modern culture of experimentation within the company, where hypotheses are systematically tested, decisions are made based on data, and learnings are continuously integrated into the development of products, content, and business models.
- You systematically identify and prioritize automation potentials across all business areas and derive concrete initiatives from them.
- You oversee the implementation of automation projects from conception to rollout and ensure that business requirements and technical solutions align optimally.
- You are building an internal Center of Excellence for process digitalization that serves as a central point of contact, consolidates best practices, and supports business units in the implementation and scaling of digital processes.
- You develop an integrated, cross-platform data strategy for linear TV, streaming, print, and online, thereby laying the foundation for a unified, cross-channel understanding of our users.
- You are building a future-proof first-party strategy, including consent management and CRM integration.
- You harmonize all tracking and measurement concepts across all touchpoints, ensuring a consistent and comparable data basis for analysis, reporting, and optimization of the entire end-to-end process.
This text has been machine translated. Show original
Our expectations of you
Qualifications
- Very good German and English skills (spoken and written).
- Solid knowledge in Web-/App-Analytics, Audience Measurement, Data Modelling, and Experimentation.
- Experience in BI tools, cloud data platforms, data pipelines, as well as data protection/compliance.
- Strong ownership mentality, simultaneously strategically robust as well as hands-on.
- Excellent communication skills and a high ability to collaborate.
- Analytical excellence, structured working style, high implementation strength.
- Empathy and leadership skills through coaching.
- Curiosity, innovative spirit, and a strong desire for continuous learning.
- Travel readiness 0-10%.
Experience
- At least 8-12 years of experience in process management with a deep understanding of data and insights, ideally in media, digital, or tech environments.
- Proven leadership experience and expertise in building scalable structures.
This text has been machine translated. Show original
What we offer
- For legal reasons, we are obliged to point out that the collective agreement minimum salary for this position is EUR 5,612 gross per month.
- Our attractive salary packages, however, are aligned with current market salaries and therefore significantly exceed the specified minimum salary.
This text has been machine translated. Show original
Topics that you deal with on the job
Job Locations
This is your employer
Red Bull Media House GmbH
Elsbethen, Fuschl Am See, Wals-Siezenheim , Wien
Red Bull Media House is an award-winning, globally distributed multi-platform media company on a mission to inspire with ‘beyond the ordinary’ stories - both direct-to-consumer and through partnerships.
Description
- Company Size
- 250+ Employees
- Founding year
- 2007
- Language
- German, English
- Company Type
- Established Company
- Working Model
- Full Remote, Hybrid, Onsite
- Industry
- Media, Publishing
Dev Reviews
by devworkplaces.com
Total
(2 Reviews)3.3
Workingconditions
4.0Engineering
3.0Culture
3.5Career Growth
3.0
Head of Data, AI & Insights
- Salary
- from 5.612 € Gross/Month
- Location
- Fuschl am See
- Working Model
- Onsite
- Diversity
- Open for all genders
