Marketing Automation & Data Specialist

Head of Growth Marketing (m/f/d)

Successful GROWTH is a DECISION - Driven by data

Are you ready to rock the AI solutions of tomorrow with us?

We are craftworks, a carefully selected and diverse team of creative thinkers and implementers. We develop innovative products and customized software solutions for industrial companies in the fields of Machine Learning and Big Data. Leading companies such as VERBUND, ASFINAG, Fill, and ENGEL are already among our long-standing clients who trust our quality standards. In doing so, we inspire and foster growth — in every team member and with our clients through a very strong team spirit and a constant pursuit of the highest quality and performance.

Further information about our culture and collaborations can be found on our website. Also, take a look at our craftworks Culture Book and immerse yourself in the personal stories of our colleagues.

YOUR FUTURE ROLE

• You will take responsibility for the entire marketing strategy focused on company growth - from planning to implementation.
• You independently implement campaigns and optimize them data-driven - from the idea to reporting.
• You lead and inspire the marketing team, fostering the development of skills, motivation, and excellence in execution.
• You define, monitor, and optimize KPIs across all marketing channels to ensure strong performance and ROI.
• You work closely with sales, project management, and technical teams to coordinate marketing activities with lead generation and customer acquisition.
• You are responsible for Public Relations, events, and industry appearances to strengthen brand awareness and reputation.
• You ensure that marketing initiatives continue smoothly even in the absence of team members and guarantee operational stability.
• You represent the brand at industry events, trade fairs, and conferences, increase brand awareness, build relationships, and support business development.
• You evaluate and implement tools, platforms, and technologies that enhance the efficiency and innovation capacity of marketing.