Social recruiting and the status of happy employees

Career AdviceWorking Life

In today's recruiting landscape, it is important to understand and reach candidates in ever more individualized ways. It is no secret that social recruiting and the use of social media platforms to win over talent are no longer just options - they are a requirement for any hiring strategy. It therefore goes without saying that the recruitment team must develop an excellent social media profile for sourcing, hiring and engaging employees.

Let's first reflect on a typical job search. A job seeker not only applies themselves, but is also likely to be approached by recruiters through email and LinkedIn messages. With all the background noise and chatter, how can candidates find out which companies they are actually interested in? They go directly to the source of information.

For what does your brand stand? What is its communication to the outside world? These brand attributes are sought by candidates because they provide important signals for the corporate culture - and an incomparable insight into the daily work.

Consistency is therefore also the key to successful social recruiting. Candidates can immediately detect inconsistencies in communication or corporate culture and will take distance from an application.

It is therefore essential to have a deep understanding of who your target candidates are, where they spend their time online, and what they are looking for in the next step of their careers.

The first step in any recruitment strategy is to "go where the candidates are and spend most of their time there." You might be wondering how you can create a message that would connect multiple social media platforms together while maintaining one language, and also feel personalized to each candidate. This is the art of recruiting in this field, which cannot be described by any set rule. Experience is key here, so gain as much as you can and draw the right conclusions for your own company.

The key to successful social recruiting is, first and foremost, happy employees. Open communication is an essential part of this. If you discuss company initiatives, wins, and priorities transparently with your team, they will feel more responsible - and be more likely to share news and successes with their networks on different platforms. Working with your employees to encourage their participation throughout the recruitment process - from writing blog posts to posting job listings - can bring all sorts of benefits beyond recruitment. Proud employees are perhaps the most powerful tools for making their brand known in a technical network.

A successful social media strategy always includes training your employees in this area. Without a real strategy, you can quickly lose valuable time on social media without being able to profit from it. Therefore, employees should regularly be provided with company-internal information, which they can then share on their profiles with just one click.

Social recruiting can be time-consuming, but it has become a key element of a company's broader hiring strategy. Start by evaluating your current social media strategy and look for consistency and context. Building these foundations will help create a sustainable culture of engagement.