MarTech Tools
CRMs help marketing teams by organizing and maintaining known data about customers, including birthdays and recent customer service calls. Marketing teams can use the information collected in CRMs to offer everything from personalized emails to track customer engagement levels with content or products.
Data Analytics Platforms
Companies that use data analytics platforms, like Google Analytics or Quantcast, can get detailed insights into engagement levels of marketing campaigns. For example, a company that sells electronics could write a blog about the best products of the year. The company then makes use of an analytics platform to measure engagement levels, demographics, ages, locations, etc. They then target readers that match the reader base with advertisements for those products from the blog post.
A/B Testing Tools
Marketing teams are always testing and improving upon things like content and websites to help increase user experience and conversions. A/B testing tools are essential for marketers who want to improve their conversion rates and customer retention.
