Increase employer branding with remote work

Given the impact of COVID-19 on the world, remote work will continue to be part of our future work. Studies have shown that remote work or work time flexibility in managing your employees affects your employer brand.

A company's employer brand is a combination of a company's reputation and the value it offers to potential employees. Without a positive reputation and brand, a company can lose qualified IT top candidates to competitors even though it is working on innovative products and services.

Under these circumstances, companies like Twitter and Google have announced their vision of remote work as a long-term working strategy for their employees. Both companies remain on the list of the world's 20 most popular IT employer brands. More companies around the world have followed suit, knowing that remote work is here to stay for the foreseeable future.

The elimination of "suburban recruiting" allows companies to hire from a larger pool of IT talent and have a greater impact through remote work.

By integrating and communicating remote work guidelines into your company's strategy, IT talent will find your company more accessible and attractive.

Prioritize work-life balance

The way your company supports the balancing of work and family life, as well as your employees' mental health, can reflect on your brand and, of course, the morale of employees who share it with friends and colleagues in the industry. A key concern of executives is the mental health of employees, particularly in terms of isolation, anxiety, depression, productivity issues, Zoom fatigue, and burnout. The genuine support of employees recognizes this care as part of the company's values.

While remote work can help increase diversity in the workplace, employers should be aware of how much time their team members spend on video calls. 70% of technical talent prefer to spend no more than 1-3 hours a day on Zoom. This leaves team members with enough time during the workday to do asynchronous and collaborative work, while still having time for things that are important to them in their personal lives.